We all rely on our phones for the expected functionality and entertainment features. But as technology continues to evolve and people get more comfortable with its flexibility, it has the opportunity to solve real life challenges – even save a life. Recently, a woman pulled over to the side of a road to film a life saving “selfie” for doctors, capturing her oncoming stroke symptoms. Imagine brands encouraging the use of “selfies” to solve challenges, build connections and drive purchase.

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As consumers increase the pace with which they produce user-generated content such as “selfies”, what other brand opportunities could be leveraged to connect with shoppers? #MarsTalk