Baby Boomers have embraced mobile technology, and are far more device savvy than marketers give them credit for.  More than a few studies show the gap between millennials and boomers is narrow and shrinking. What’s growing is the opportunity to engage a generation increasingly on the hook for the health care requirements of herself, her family and her parents.  More often than not, she’s looking to mobile for simplicity and utility… and what’s more simple and streamlined than text alerts?

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Are your health related campaigns effectively integrating all aspects of mobile for cross-generational needs? #MarsTalk