While “local” is the buzzword of the moment, it seems to be more than a passing fad. 91% of global consumers say they are likely to switch brands to one associated with a good cause, given comparable price and quality. Millennials especially expect today’s brands and retailers to have initiatives in place to better their local communities. Detroit based Rebel Nell is a great example of winning at local. Not only do they employ disadvantaged local women to make their jewelry, but they also create each design from pieces of Detroit graffiti. Rebel Nell goes even one step further and donates a portion of their proceeds back to local organizations.
As marketers, how can we rethink the norm but also benefit both shoppers and retailers in the process? #MarsTalk