Shopping has always been a social activity where people have looked to friends for inspiration and validation. As companies like Facebook and Twitter make it easier and more secure to transact on their platforms, the promise of buying directly from a social feed will become commonplace. As a result, the roles of Digital, PR, Brand and Shopper will blur even further. To capitalize on this emerging opportunity, Shopper Marketers will need to beef up their social media chops.

Examples:

#AmazonCart