French grocery store Intermarche launched an inventive campaign that artfully addressed a real world problem. Every year, 300 million tons of fruits and vegetables are thrown away for being imperfect, or as some would say, ugly. Intermarche sought to shift shoppers’ perspectives of the grotesque produce by offering it at 30% off, making it more affordable and showcasing it in a new way.

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As marketers, how can we rethink the norm but also benefit both shoppers and retailers in the process? #MarsTalk