With recent advancements in geolocation technologies, retailers are increasingly able to offer more customized experiences to their shoppers.  Lowe’s, for example, uses a form of indoor location technology to guide shoppers through the store to items on their shopping list.  With the majority of shoppers willing to share their location data in exchange for an improved experience or valuable coupons, advancements in geolocation seem to be the solution for retailers to meet the demand for a seamless digital and brick and mortar experience.

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Considering the capabilities of iBeacon and similar technologies, what ways can your brand use the indoor location technology to improve the shopper experience?