Not only is “Programmatic” ANA’s marketing word of the year but it’s also the buzzword for a powerful platform on which Shopper Marketers can build, execute and optimize highly efficient and effective programs. Consumer Packaged Goods companies are increasingly placing cross channel, Programmatic buys to activate shoppers throughout the path to purchase. In this article seven lessons learned for deploying Programmatic programs are shared with CPG Marketers.
Has your brand had success with Programmatic Campaigns? Do you agree with the lessons discussed the this article? Would you add any additional learnings? #MarsTalk