Datacoup is an early-mover in this new niche industry of data brokerage. With a B2C business model, Datacoup will buy your data and host it. The eventual intent is to sell the right data (your data) to the right advertisers at the right time. If this industry sticks, a B2B approach would allow another avenue of obtaining data for richer research and deeper insights.

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This platform needs a rich repository of data (time) to develop into a lucrative B2B product. Do you think datasets Datacoup hosts add enough value, or enough unique data or insights that we would turn away from established data firms like IRI, Nielsen or others?