A new report has been issued by Workplace Impact that looks at the shopping patterns of working women. The results could point to additional opportunities to talk to working women, and leverage the additional 1 and 2 bag trips that are happening on a weekly basis. Nearly half of all working women make a grocery trip to, from, or during work. Recipes and coupons are key factors to get on the list, and 76% who are “running out” are, in fact, making a list.
With 47% of women working, and half of those regularly planning and making smaller trips during the work day, how can retailers leverage these opportunities to speak to these shoppers? #MarsTalk