Remember when “Black Friday” only referred to the Friday after Thanksgiving and stood for great deals that were never offered at any other time?  Brands and retailers are trying borrow the equity Black Friday has in peoples’ minds to communicate deep discounts at other times of the year. Retailers are now using “Black Friday” to refer to almost anything – sales lasting a week or longer, a different season (Spring/Summer/Back-to-School), or even as a tag to try to drum up shopper interest and excitement.

Read More

Is this a good strategy or are shoppers getting tired of the constant attempts to get them excited about parting with their money?