Twitter unveiled its native video product late last month. It allows mobile consumers to record and share videos. This is a potentially a huge step for Twitter, which hopes to spur user growth as it’s fallen behind video-enabled Instagram. Multi-party messaging is now offered as well. The move appears to be a nod to mobile-focused Millennials who love group messaging apps such as WhatsApp.
These updates to Twitter show how important it is that brands make continual adjustments based on trends and shifts in consumer behavior. What other brands have made changes based on trends? How did it keep the brand top of mind? #MarsTalk