In today’s marketing world, relevant and interesting content plays a huge role in speaking to consumers. Many brands pay big money to have custom content created for their online properties, but many times it’s never even seen by consumers. What if there was a company that could organically create custom content out of what brand advocates are saying in real time? Stackla, a startup company, is on a mission to solve this problem by allowing brands to aggregate, curate, and display all related social media activity onto a variety of media, including websites, mobile apps, or even giant screens.
How could you see this working for your brand? Can you see a specific shopper program using this by curating any social media post that mentions a specific program onto a microsite or mobile app? #MarsTalk