Greg leverages 20+ years of brand, digital, and shopper planning expertise in leading the Integrated Planning practice for The Mars Agency. His team’s focus on the holistic customer experience (and his own certification from the CXPA) ensures a unique level of clarity around shopper-centered opportunities.

Prior to moving into customer experience and shopper marketing, Iszler held executive strategy roles in both digital and traditional agency environments, most recently with Organic and Doner. His experience spans a wide range of verticals, including recent engagements with Hilton Worldwide, Kimberly-Clark, The Coca-Cola Company, Tempur Sealy, Moen, and GE Lighting.