Jeff is currently charged with overseeing all of The Mars Agency’s Creative leadership teams and product output. Prior to this role, Jeff served the company as its Creative Director, Copywriter, Art Director and Broadcast Producer. Highly knowledgeable in the arena of shopper marketing, Jeff excels at identifying winning strategies and fostering brilliant creative achievements that motivate clients’ product sales.
Spanning the 30 years of his marketing and shopper marketing experience, Jeff has received more than 200 industry awards. This includes a feature work in Broadcast Marketing, a popular college textbook that continues to shape the minds of future shopper marketing gurus.
Jeff earned his bachelor’s degree in Communications and English/Writing from Western Michigan University. He is a member of the Art Institute of Michigan College Program Advisory Committee, the Center for Creative Studies Advisory Board and a past member of the Detroit Creative Directors Council.