Supporting the “age of the customer,” Swirl is a real-time, location-based app that facilitates a personalized shopping experience. Targeting those with an existing interest in a store’s merchandise, Swirl offers time sensitive discounts while a shopper is in range. Swirl also has the potential to engage shoppers in store, creating tailored offers based on the amount of time spent in various sections of the shop. Ultimately, companies using in-store mobile tracking and offers want to tie such programs to their broader loyalty programs, but few have discovered out how to do so effectively.

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What other ways do you think retailers could utilize location-based technology like Swirl? How do you think retailers will tie this technology into their broader loyalty programs? #MarsTalk