At this year’s South by Southwest festival, attendees will have a new chance to connect with less social risk — and another excuse to stare into their phones. Eventbase, a company specializing in large-scale meetups, installed upwards of 1,000 bluetooth-enabled beacons throughout the Austin innovation summit — calling it the biggest installation of the mobile technology to date. If a visitor downloads the official conference app, they can find a list of other participating attendees in the vicinity.

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How can brands be more effective in networking with shoppers in a similar fashion? #MarsTalk