The legacy teen retailers of the past are rapidly losing their core audience. Long gone are the days where teenagers want conformity and to “fit in” with their peers. The teens of today have grown up in a world of instant gratification, are social influencers that share everything, and expect retailers to have the newest and hippest clothes. To keep up with these fickle teens, retailers must be able to find ways to make their clothing more unique and quickly adapt to changing trends.
Which retailers are doing it right? What could retailers be doing differently to engage these teens? #MarsTalk