As part of a larger effort to increase brand awareness among a younger audience, Audi is reaching out to Millennials through their social media sponsorship of ABC Family’s Pretty Little Liars and utilization of Snapchat. For the first time ever, the content of the Snaps will be lined up with immediate script and action in the TV show. Audi is anticipating that by bringing the Millennial audience the exclusive bonus content they crave, the company will develop equity for the future when this group can afford their luxury cars.
Do you think this association and strategy will work for Audi? What would this strategy look like for a CPG company? #MarsTalk