Crispy M&M’s are back on the shelves, Salt-N-Pepa pushes people to buy car insurance and Beck wins Album of the Year at the Grammys. It’s safe to say the ‘90s are making a comeback. The renewed love for the decade is attributed to everything from Millennial nostalgia for the less threatening times of their youth to Gen Z identification with the rebellious, individualistic icons of the time. Regardless of the reason, the ‘90s love is influencing consumers’ choices with everything from their entertainment and fashion preferences to their food selection.
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How can brands embrace this trend in a way that connects with consumers? #MarsTalk