PepsiCo created quite a buzz last week when word got out that they were testing a new Doritos-flavored Mountain Dew called Dewitos. This news created an online freak out from die hard fans and more than 10,000 tweets have mentioned the Doritos-flavored soft drink in the last week. PepsiCo has no problems tweaking signature flavors with gross effects to ensure that programs go viral. The feedback wasn’t all positive, but they were able to reach the social media-using Millennials they covet.
Is “gross-out” marketing just a flash in the pan or does this way of generating buzz, especially among Millennials, have staying power? #MarsTalk