The new Kantar 2014 Category Leadership Benchmarking Study highlights marked growth in both CPG and Retail Shopper insights departments. Future winners will be able to seamlessly synthesize brand and retailer specific shopper insights to deliver shopper based synergies. It’s in these proactive partnerships both will find success in delivering on the ultimate demand – Shopper Experience and Satisfaction.
Why are retail shopper insights/marketing departments growing at a rate that far outpaces that of CPG? #MarsTalk