DETROITSept. 13, 2017 /PRNewswire/ — Shopper marketing innovator and brand growth driver, The Mars Agency, was ranked #5 of all Independent Agencies in North America by the 2017 Effie Effectiveness Index. The Mars Agency is one of only a handful of shopper marketing agencies to even make the list, which identified 67 agencies overall. It’s the agency’s second consecutive win.

According to the Effies, the Index analyzes finalist and winner data from the annual North American Effie competition. It reveals the most effective agencies and “provides an insightful glimpse into which ones are actually delivering ideas that work here and across the globe.”

Rob Rivenburgh, CEO, The Mars Agency North America, said of the win: “The Effies Effectiveness Index features those agencies who most effectively drive results for their clients. It’s one thing to win awards, but it’s an honor to be among the few distinguished agencies that have been the most effective business partners for their clients. It’s another validation of our agency purpose, to drive sustainable growth for our clients, company, employees and community.”

This notable 2017 Effies Award comes on the heels of five new business wins for The Mars Agency and its selection as a Who’s Who in Shopper Marketing Agencies by Shopper Marketing magazine and the Path to Purchase Institute for a sixth consecutive year. The agency was also just named a 2017 Cool Place to Work.

About The Mars Agency
The Mars Agency is a full-service, global marketing agency, specializing in shopper and consumer promotion. It operates independently in 10 offices in North America and Europe. For nearly 46 years, the agency has been consistently recognized for its ability to drive brand growth across channels and commerce platforms. It has both an impressive and growing client base that includes Campbell’s, Pepperidge Farm, Lowe’s, Hallmark, Conagra, Henkel and Pfizer.

To learn more about The Mars Agency, please visit