SOUTHFIELD, Mich., Aug. 12, 2015 /PRNewswire/ — Leading shopper marketing agency, The Mars Agency, announces it will hold its third annual Global Citizenship Day on Friday, August 14th, dedicating 2,000 hours of service to local communities throughout North America. Continuing to build upon the success of previous years, The Mars Agency’s Detroit Office will once again volunteer with Summer in the City (SITC) and Gleaners Community Food Bank.
“Our Global Citizenship Day has quickly become one of our agency’s favorite activities,” commented Rob Rivenburgh, COO, The Mars Agency. “We have developed great relationships with both Summer in the City and Gleaners, allowing us to enhance our involvement with these wonderful organizations year-over-year and fulfill a key component of our company’s mission to create growth for our local communities.”
This year, the Detroit office will divide into two teams. One team will volunteer in support of Gleaners’ Hunger Free Summer campaign, created to ensure that no child goes hungry this summer. The other volunteer team will work in support of SITC’s Finale Friday at the Crowell Recreation Center, where employees will assist with youth enrichment programs for SITC’s Paint and Play initiatives. Within the Paint initiative, The Mars Agency employees will be painting a mural designed by The Mars Agency’s own Brad Fitzgerald, which was selected by local residents from several custom designs.
Other agency offices in Bentonville, Chicago, Minneapolis, Cincinnati, Berkeley, Seattle, New York and Toronto will take part in the volunteer initiative by spending the day with local hospitals, food banks and animal shelters within their communities.
The Mars Agency’s annual Global Citizenship Day is just one component of Start Small – its corporate social responsibility initiative that successfully launched in 2012 with the pledge of giving back $1 million to local communities. The name Start Small is reflective of the belief that we can all do small things to improve our communities that make a difference now. Other components of Start Small include individual employee volunteer days, paid sabbaticals and community drives.
For more information about The Mars Agency and Global Citizenship Day, visit www.themarsagency.com or connect with The Mars Agency on Twitter and LinkedIn, and follow @marsagency for live tweets throughout the day on August 14th.
About The Mars Agency
The Mars Agency creates Unifying IdeasSM that drive profitable, sustainable growth for brands and retailers. Proudly independent and woman-owned for more than 42 years, this global shopper marketing agency is both respected and retained by Fortune 500 clients for its ability to build connective marketing solutions that are brand inspired, shopper focused and retail activated.
About Gleaners Community Food Bank of Southeastern Michigan (Gleaners):
For over 37 years, Gleaners Community Food Bank has been “feeding hungry people and nourishing our communities.” Gleaners helps alleviate hunger by providing the equivalent of nearly 77,000 meals per day to people who otherwise cannot afford the food they need. Headquartered in Detroit, Gleaners operates a total of five distribution centers in Wayne, Oakland, Macomb, Livingston andMonroe counties, which provide food to 510 partner soup kitchens, food pantries, shelters and other agencies throughout southeastern Michigan. Of every dollar donated, Gleaners uses 94 cents for food and food programs. One dollar provides three meals. Learn more at www.gcfb.org.
About Summer in the City
Summer in the City is a volunteer nonprofit organization that strives to improve and expand community service in Metro Detroit by bringing together volunteers. Founded in 2002, all SITC projects are done in partnership with organizations in Detroit – from nonprofits to community development corporations to schools – and are designed to best meet the needs of the people these groups serve. The organization’s work is concentrated in the summer months, when volunteers Paint, Plant, and Play – creating murals, building and maintaining urban gardens, and running youth enrichment programs. Learn more about Summer in the City atwww.summerinthecity.com.
The Mars Agency
Kathleen Curran (248) 936-2611