DETROIT, March 20, 2018 /PRNewswire/ — Global marketing-to-shoppers expert The Mars Agency was honored as the first-ever marketing agency named as a top technology solution provider in Consumer Goods Technology’s Readers’ Choice 2018 survey. The Mars Agency joins the ranks of esteemed companies such as SAP, Adobe, Salesforce and Oracle.
“This is the first time that a traditional marketing agency has earned a spot on one of our Readers’ Choice lists, which historically have been the domain of software and technology solution providers,” said Consumer Goods Technology editor-in-chief Peter Breen. “I think it reflects the increasing importance of technological expertise in the marketing world, especially when it comes to analytics-driven consumer engagement.”
According to Breen, The Mars Agency’s recognition on the list reflects evolving industry needs for technology-driven marketing solutions that upgrade consumer engagement and shopping experiences.
Rob Rivenburgh, CEO North America, The Mars Agency, said the honor reinforces the agency’s dedication and focus on commercializing technology to drive growth for its clients, particularly as tech solution providers such as Google, IBM and Microsoft are typically considered leaders.
Rivenburgh cited the February 1 launch of the Bottle Genius Powered by Smart Aisle℠ skill for Alexa as a recent example of The Mars Agency’s ability to identify and commercialize technology for growth. The voice-powered shopping tool is helping NYC’s Bottlerocket Wine & Spirit customers make more confident whiskey purchases.
“Bottle Genius Powered by Smart Aisle℠ is an industry first and an excellent example of the way Voice will change the shopping experience for consumers everywhere,” he said. “It’s already boosted sales by 14%, year over year, for the 120 whiskeys featured in the Bottle Genius set. This is just the beginning of our Smart Aisle℠ contributions to the retail industry.”
About The Mars Agency
The Mars Agency is a full-service, global marketing agency, specializing in shopper, consumer promotion and brand activation. It operates independently in 11 offices in North America and Europe. For nearly 46 years, the agency has been consistently recognized for its ability to drive growth across channels and commerce platforms. Correspondingly, and for the second year in a row, The Mars Agency was named the #5 Most Effective Independent Agency in North America by the prestigious Effies Index. The agency has an impressive and growing client base that includes Samsung, Campbell’s, Pepperidge Farm, Lowe’s, Hallmark, Henkel and Pfizer. To find out more about The Mars Agency, please visit http://www.themarsagency.com/.
About CGT‘s“Readers’ Choice“
Consumer Goods Technology‘s annual “Readers’ Choice” listing of leading solution and service providers is a critical resource for industry executives looking to improve processes across various business functions. Each year, the magazine polls its readership community to identify leading technology providers in 15 key categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Product Information Management, Consulting, Consumer Experience Management, Digital Commerce, Retail Execution, Mobility and Outsourcing.
An integrated media brand, Consumer Goods Technology is the leading resource for consumer goods executives looking to drive business transformation through the use of best-in-class systems, processes and technologies. Delivering content through print, online and events, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Packaged Goods, Consumer Electronics, OTC/Pharmaceuticals, Health & Beauty Aids and Apparel/Footwear. For more information, visit www.consumergoods.com.
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