Mobile has been in the news quite a bit as consumer behavior helps evolve the ever-changing landscape of Mobile. At the forefront of the mobile migration are Moms. Smartphones have almost become a necessary tool to help her manage her life and her family. In fact, 43% of Moms agreed they would return home if they forgot their mobile phone, but wouldn’t if they left their wallet home. With the launch of many mobile wallet apps and technologies, someday the wallet will be a part of their phone, making it even that more vital.

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Are their ways your brands reach Moms now? Is Mobile part of discussions with clients to reach Moms? How could it be? Will Moms be the early adaptors of Mobile Wallet? #MarsTalk