We look to our friends’ point of view to pick our next restaurant. We go to Angie’s List to choose a local plumber.  Why wouldn’t we look to consumer sentiment to judge the quality of our health care?  The Robert Wood Johnson Foundation intends to launch a $1.3 million “DOCTOR Project” to help consumers better understand and assess the quality of their local physician’s care.  Think of it as Yelp for doctors.

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What does this mean in a world of aging, chronic condition-focused boomers? What are the categories that haven’t yet taken advantage of the power of consumer opinion?