Product demonstrations are a potent arrow in a brand’s quiver of in-store engagement tactics. In this article, The Atlantic highlights the psychological connection between demonstrations, product knowledge, in-store experience, incremental sales and loyalty. Recent research suggests that product demonstrations capitalize upon a shopper’s love of free food (many shoppers troll the sample tables for a free lunch) and their compulsion to purchase more of a sampled item over the long term.

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How would you utilize the psychology behind samples to make your work go further with shoppers? #MarsTalk