MARS to Handle Shopper Marketing, Activation and Promotions across Multiple National Brands

WILTON, Conn.–(BUSINESS WIRE)–The Sun Products Corporation, a leading North American provider of laundry detergent, fabric softeners and other household care products, has expanded its relationship with MARS Advertising, a top international shopper marketing agency. Previously, MARS handled shopper activation and consumer promotions for retail brands that are manufactured by Sun Products.

This new relationship extends MARS’ capabilities to Sun Products national bands, such as all®, Wisk®, Snuggle®, Sun®, Surf® and Sunlight®.

“MARS has been a great partner and so it was an easy decision to extend their relationship in order to deliver additional value to our customers and consumers,” said Ed Vlacich, Executive Vice President, National Brands for Sun Products. “We look forward to having them continue to connect our brands with shoppers in relevant and innovative ways.”

“We are very excited to broaden our work with Sun Products,” said Ken Barnett, Global CEO, MARS Advertising. “We look forward to launching creative shopper marketing campaigns for their national brands this year.”

The new partnership begins immediately. MARS will continue to manage shopper marketing and promotions for the retail brands as well.

About The Sun Products Corporation
The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household care products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all®, Wisk®, Snuggle®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com

About MARS Advertising Inc.
Founded in 1972, MARS Advertising Inc., is an international shopper marketing agency with over 40 years of experience and a proven track record of profoundly impacting the growth of brands through bold thinking, big ideas and actions that drive sustainable, profitable growth for clients. Known for driving shopper consumption and creating a change in consumer behavior, MARS has been named the number one rated shopper marketing agency, five of the past six years, according to The Hub Magazine. MARS has 11 office locations throughout North America and the United Kingdom with more than 300 employees. For more information about MARS Advertising Inc. please visit mars2014.wpengine.com.

Contacts
Sun Products
Kathryn Corbally, 203-254-6762
kathryn.corbally@sunproductscorp.com
or
Overit
Jennifer Graybeal, 518-465-8829 Ext.215
jen@overit.com