How can a brand get that coveted millennial nod? It’s all about talking to them in their own language. They have a different relationship with their products and the brands that create them, said Norty Cohen, founder and CEO of agency Moosylvania. “This is a group that will adopt brands,” he said. “If you can create a friendship with these consumers, you really take it to the next level. They will go to great lengths to support you.”

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What are some examples of brands who have created this friendship with Millennials? Who’s doing it well? #MarsTalk