At The Mars Agency, we are always keeping an eye to the future – identifying trends that will affect buying experiences and challenging ourselves to find the opportunities within these trends to enhance engagement across the purchase journey. Most recently, we took a look at three areas of change: Technology, Consumers, and Channels, and we will be sharing our findings with you over the next few weeks.
This post focuses on our findings in Technology – including Digital Hyper-Personalization. Do you know what type of content is valuable to your consumers?
Come back in the following weeks to see our thoughts on Consumer and Channel trends.