The draw of marketing to millennials may be decreasing as the purchasing power of the younger, ‘post-millennial’ generation increases, along with marketers’ knowledge of the segment. Like millennials, this digital native generation is constantly connected, with 98% using mobile devices while in store. Post-millenials are also key influencers in family purchasing decisions from new cars to vacation locations, making them central to family marketing efforts.

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Born in 2005, ‘post-millennials’ are young. How can shopper-marketing efforts target this demographic in ethical ways? #MarsTalk