If you see family members tapping away at their smartphones or tablets during Thanksgiving dinner, they could easily be sneaking in their first holiday purchases. Mobile will account for 31 percent of online sales on Turkey Day, compared to 21 percent in 2013, according to an Adobe holidays shopping forecast recently released. Those numbers represent a nearly 48 percent year-over-year increase, and they build on 2014’s biggest digital marketing trend: Retailers can no longer ignore mobile as an over-hyped channel.

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Has your brand focused heavier on mobile this holiday season? #MarsTalk