Coca-Cola has always been a juggernaut of multi-dimensional branding. From tourist attractions like World of Coke to passionate collectibles and memorabilia fanatics, to extensive selections of accessories and apparel, Coke seems to have it covered. Even cause marketing is expertly curated under the Coke marketing umbrella. What started with polar bears is just the tip of the iceberg. Environmental impact takes center stage in Vietnam where a freebie set of specialty caps turned used coke bottles into toys, tools, and even night lights. It’s not the first time they’ve used the caps to enhance the brand experience, and it probably won’t be the last.
Coke, walks the talk of Brand Promise. “Open Happiness” is experienced via video link, magic vending machines and trucks, and active problem solving. Experience is a bonding agent. What other brands have realized this human truth? #MarsTalk