Shopping at Anthropologie is an undeniably unique retail experience. The mood lighting, dreamy music, and handcrafted art pieces give the space an overwhelmingly homey feel—and that’s very much on purpose. Everything about Anthropologie’s stores is meticulously calculated. In an age where companies are closing brick-and-mortar stores and spending money on perfecting the e-commerce experience, Anthropologie has its eyes focused on its retail settings and the sensory components that attract legions of dedicated shoppers.
How does the ambiance, decor and environment influence the shopper experience? Can a creative atmosphere justify expensive items? #MarsTalk