While it may seem that advertising is everywhere, one place marketers have not tapped into (until now) is the calendar software on computers, phones, and tablets. To help promote it’s new anti-aging facial product line, a leading HBA manufacturer  is “scheduling appointments” on women’s calendars. Each appointment reminds and educates potential shoppers – with the final appointment offering them a free sample.

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What a great idea for products that are used routinely – like allergy and heartburn medications, tampons, and hair color.  What other applications come to mind? #MarsTalk