Vending machines everywhere are getting high tech makeovers, moving beyond the traditional salty snacks and sugary sodas to offering everything from fresh burgers and cupcakes to $1000 caviar and jewelry. Machines are evolving to respond not only to consumers’ tastes, but to their other needs as well – suggesting makeup products based on current outfits (analyzed through built in scanner) and even providing free wi-fi and entertainment.
These vending machines are already seeing successful sales numbers by catering to a convenience driven consumer group that is trained in browsing and buying online without any human help. How, if at all, can this technology be incorporated in stores to improve shopper experience? #MarsTalk