Often times when looking to understand shopping habits, we tend to go to the same sources. But there are other data streams that can help create a larger picture of what’s influencing behavior. According to a recent Realtor.com survey, Millennials are finally entering the housing market. With this change in mindset, there will be a cascading effect on their priorities, including what they’re shopping for and when.
Next time you need to understand what’s happening in the marketplace, what other clues beyond the retail environment could be great untapped resources? #MarsTalk