Often times when looking to understand shopping habits, we tend to go to the same sources. But there are other data streams that can help create a larger picture of what’s influencing behavior. According to a recent Realtor.com survey, Millennials are finally entering the housing market. With this change in mindset, there will be a cascading effect on their priorities, including what they’re shopping for and when.

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Next time you need to understand what’s happening in the marketplace, what other clues beyond the retail environment could be great untapped resources? #MarsTalk