This week I had the opportunity to check out the WEST conference (Wearable Entertainment Sports Toronto). The WEST conference explores the impact of wearable technology on how we create and experience sports and entertainment. The one-day event featured speakers from Adidas, the US Olympic committee, Intel, the medical community, professional sports leagues and many more. The sports industry is definitely at the forefront of wearable technology and after seeing how they are changing the athlete and fan experiences, I am looking forward to a future full of wearables that enhance my life.

Wearables Device Market Size

For the Fan

Wearables are starting to give more purpose to our garments.


Alert Shirt is wearable technology that converts live game data into powerful sensations experienced instantly by the wearer during a match. The Fan Jersey uses wearable technology to bring the sporting experience into the physical world, allowing fans to feel what the players feel live as it happens during the game.


For the first time ever you’ll be able to train with the England rugby team. The Oculus Rift experience will put you right in the middle of the action and give you a 360 degree view throughout.

For the Everyday Athlete

With the cost of computational power decreasing at a rapid rate, the wearable technology that the pros are using will soon be available to the average Joe.


Onyx Motion is building digital coaches to help you play like an experienced athlete. The app uses smart watches to show you how you play and how to improve at the moment you need it most. The coach fits right in your pocket and is ready to play when you are.


Heddoko is a sports garment that continuously tracks the body’s movement to guide athletes and sports enthusiasts toward optimal performance and precision in sports. It is not another glorified pedometer; it is a training partner and coaching companion.

For the Professional Athlete

More touch points means better data and better data means better performance.


The Garmin edge offers advanced performance metrics and connected features through your smartphone by connecting to the devices you wear and live with.

For the Coaches and Scouts

Real-time data during game play from wearable’s will help determine strategies and prevent injuries.


Catapult Sports is developing technology that monitors every athlete in almost every sport.


Catapult has also created OptimEye G5, the world’s first goalkeeper monitor. The new technology allows coaches to monitor and capture data that has never been obtainable before.

In conclusion, I want to give a special thanks to Tom Emrich, the founder of We Are Wearables, and I can’t wait to see what is next with WEST. If you haven’t had enough of wearable tech here are a few more companies that are making some really interesting products.

https://cuff.io (Activity Tracking with Style)
https://www.thalmic.com (Gesture control armband)
http://www.kovertdesigns.com/product (Wearable Jewelry)
https://ringly.com (Wearable Rings)
http://thesubpac.com (Tactile Bass Systems)