Yoga pant peddler Lululemon finds itself mired in another controversy hotter than a Bikram studio. The iconic luxury-casual retailer recently announced a partnership with the Dalai Lama Center for Peace and Education – and boy did the internet have something to say about it. Despite strong sales, it’s not the first time they’ve lost their center when it comes to their marketing efforts.
What are examples of a perfect brand partnership? What makes them work together so well? #MarsTalk