Yoga pant peddler Lululemon finds itself mired in another controversy hotter than a Bikram studio. The iconic luxury-casual retailer recently announced a partnership with the Dalai Lama Center for Peace and Education – and boy did the internet have something to say about it. Despite strong sales, it’s not the first time they’ve lost their center when it comes to their marketing efforts.

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What are examples of a perfect brand partnership? What makes them work together so well? #MarsTalk