According to eMarketer, email still sits among the top digital marketing channels, and many retailers plan to funnel even more spending into the channel this year. Based on recent research, retailers should focus heavily on promoting products that are on sale in those communications. Email users also spend a short amount of time with retail emails, meaning retailers should put the reason behind their product recommendations front and center.
Are you utilizing promo emails to its fullest potential? Given this research, should you rethink what is being communicated within the email? #MarsTalk