User-generated content in marketing is big, and Coke took it a step further this week by transforming a digital campaign with a tangible product. Using 219,000 photos collected via Facebook, Twitter, and Instagram, Coke unveiled a 3,015-square-meter nylon flag after the World Cup Opening Game. And Coke isn’t the only company taking advantage of user-generated content these days. Companies like Miller Lite and HSN are also employing user-generated content for offline initiatives. 

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Content-heavy campaigns like Coke’s are especially great for targeting Millennials, who are generally more involved in user-generated content and social media. In what other ways can we leverage user generated content to teach shoppers? #MarsTalk