Spending money on life experiences has long been known to make people happier than purchasing material goods, yet we still continue endlessly to buy “things.” Research has now shown that this insatiable desire to buy more and more could be because of our failure to forecast¬†happiness when making purchases.

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How accurate are shoppers in predicting their happiness in purchasing things, and how does this affect the shopper mindset when planning shopping trips and purchases? #MarsTalk