As 2015 quickly approaches, many of us are putting plans in place to reach the Hispanic shopper. Capturing this shopper online presents a significant opportunity for brands and retailers. Based on a recent article from Media Post, there are five key areas to focus efforts against but the first is to target “Hispennials” – 21% of Millennials are Hispanic and Hispanics are highly digital individuals who crave relevant information but few are providing it to them online.
Do you have a brand(s) that appeals to “Hispennials”? If so, do your engagement plans include a significant investment in a digital strategy? #MarsTalk