After decades of being marketed to, Baby Boomers have become increasingly resilient to advertising and are looking for brands to get real.  Messages of “reclaiming youthful vitality” don’t work anymore.  Instead, brands need to be honest about product and service claims, be authentic in message style and content, connect with their values.Boomers remain a large and influential segment – many in their high-earning years.  Being skeptical doesn’t mean marketers should write them off.

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What can marketers do to connect with boomers to make sure their message breaks through? #MarsTalk