For years, the shopper marketing industry has been stuck in an Omnichannel approach to what we do, pushing out experiences and forcing engagement. By ignoring the needs of the whole person, these experiences are becoming less relevant to consumers’ lives. Today, people want to drive the interaction.
Forward-thinking Shopper Marketing leaders are moving the emphasis away from trying to control the shopping experience, and going toward the convergence of all commerce, where the barriers of when, where and how we shop are removed. The shopper marketing practices that the industry knows today are fundamentally changing. Three leading Omnicommerce trends are quickly shaping our space and demanding that we all think differently:
Your Predictions for 2015
Tell us your predictions for 2015 and which trends you think will impact the Shopper Marketing industry most. We’ll email you your prediction in November 2015 and you can see how right you were.