The USPS is delivering more than packages this holiday season. In an effort to attract new (& younger) customers, the U.S. Post Office is using augmented reality to turn any of its 150,000 iconic blue mailboxes into a fun and interactive experience – like being covered in holiday lights or being surrounded by dancing penguins).
Creating engaging experiences for an established (and for some, antiquated) brand is interesting. But is it enough to change behavior? #MarsTalk