FAYETTEVILLE, Ark., May 1, 2014 /PRNewswire/ — The Mars Agency, the leader in next generation shopper marketing, is excited to announce its premier sponsorship of the 4th annual SHOP Conference taking place on May 14, 2014 at the University of Arkansas. The event, intended for professionals within the marketing industry and those studying to later enter the field, will focus on helping businesses and retailers find solutions to problems by using creativity and innovation.

The day-long event, which starts at 8 am, will feature speakers and panels that consist of today’s most respected digital authorities and marketing connoisseurs. Topics will focus on everything from defining inspirational thinking to highlighting digital trends that are impacting the retail industry and will feature speakers including David Denholm, President and COO at Chobani, Andy Murray, SVP creative at Walmart, Christian Madsbjerg, author of Moment of Clarity and David Shing, AOL’s digital prophet, among others.

“The Mars Agency takes special pride in sponsoring this conference as it is a true example of how bringing together industry leaders in an open and creative environment can help educate our professionals to drive the industry forward,” said Rob Rivenburgh, partner and COO at The Mars Agency, and a member of Center for Retailing Excellence’s executive board. “This conference is a true testament of our commitment to create innovation and new opportunities for our clients, our company and our community.”

“We are thrilled to be hosting this event for the 4th year running, because it furthers our goal of bringing together industry members and academics to develop tomorrow’s leaders,” said Claudia Mobley, director at the Center for Retailing Excellence.

The SHOP Conference is taking place from 8:00 am to 4:00 pm on May 14, 2014 at the University of Arkansas’s Walton College Center for Retailing Excellence. For more information or to register for this event please go to the SHOP Conference website or call 479-575-6812.

About The Mars Agency
The Mars Agency is a leading shopper marketing agency that designs brand experiences that create impact. Founded in 1972 as MARS Advertising Inc., the agency has over 42 years of experience and a proven track record for creating big ideas and results that accelerate sustainable, profitable growth for clients. Known for driving consumer desire and shopper behavior, The Mars Agency has been rated one of the top shopper marketing agencies for the past seven years, according to The Hub Magazine. The Mars Agency is proudly certified by the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned and operated by women in the U.S.

For more information about The Mars Agency, visit www.themarsagency.com or connect with The Mars Agency on Facebook, Twitter and LinkedIn.

About The Center for Retailing Excellence
The Center for Retailing Excellence, through a strong partnership with retailer and supplier industries, is one of the foremost internationally acclaimed centers for retail studies focused on research and the development of students as future leaders in the retailing and related industries. Learn more about the Center for Retailing Excellence.

Media Contacts:
Liz Grimes / Overit for The Mars Agency / Liz@overit.com / 518.465.8829 x 213

SOURCE The Mars Agency