In its continual quest to simplify our lives, Apple recently rolled out a new health app, in conjunction with one of the most reputable healthcare brands, Mayo Clinic. The app, which uses Healthkit software, gives today’s consumers exactly what they want, convenient control over their health. Not only does it give consumers access to all of their health data in one place, it also integrates with popular wearable products like Nike+ and Fitbit. It’s a win win for both brands.

Read More.

What not so obvious brand could you align your brand’s strengths with to meet an unmet or relevant consumer need? #MarsTalk