Lucky Charms has found a way to leverage their age-old reputation to stay relevant. In honor of LGBT Pride Month, the brand has created a #LuckyToBe campaign encouraging people to share what makes them unique and why that identity makes them lucky. Like the #LuckyToBe campaign, Honey Maid’s ‘This is Wholesome’ also generated positive buzz with their portrayal of diverse and non-traditional families.
What brands stand for, more than just the products they create, are increasingly influencing shopper decisions. What other messages, aside from acceptance, make a good campaign that appeals to shoppers? #MarsTalk