It’s a common scenario – clients’ shrinking budgets force marketers to do a lot more on less. Who has $4.5 million these days for a 30 second ad during the big game? Not many. The Geek Squad’s early efforts give an inspiring look at how they did a lot for their brand on very tight resources.

Read More

What brands have embraced the ‘small but mighty’ approach?  Is shopper marketing part of that? How have you made ideas big with a small (or a zero) budget? #MarsTalk